Jonathan Jacobson has been working in New York’s Film and Television industry professionally since he PA’d on Larry Clark’s controversial indie feature Kids. After graduating from NYU’s Tisch Film School, he joined the video production staff at Arista Records where he worked with directors such as Spike Jonze, Hype Williams and Sophie Muller.

In 1998 he was drafted by internet startup company Rain to be a producer/director of the web’s first “bookVideos” for Barnes and Noble Booksellers. After that died a dot-bomb death it was back to more traditional television with producing location segments for Comedy Central’s “The Daily Show”.

It was IKA Collective’s high quality author videos that initially inspired Jonathan to leave his job and join the IKA staff in 2006. In 2007 Jonathan acquired YouTube fame by teaming up with comedian Mark Malkoff and directing “171 Starbucks”, the comedy short where Mark and Jonathan attempt to purchase something at every Startbucks location in Manhattan in one day. The video broke YouTubes record for daily channel subscriptions and was featured in monologues by both David Letterman and Jay Leno.

The success of “171 Starbucks” led to the creation of “Mark Lives in Ikea” a collection of videos where Mark and Johnathan lived for a week straight in a New Jersey Ikea. The web series was awarded 2009 Campaign of the Year by PRWeek.