Balsam hill Campaign
As a kid, do you remember wishing Christmas would last all year long? Well, for IKA in 2017, it did. Balsam Hill tapped us to help elevate their commercial campaign and take them from a direct response holiday brand to a network-quality lifestyle company. IKA beat out 9 other production agencies with creative that blended Balsam Hill’s high-end decor with the warmth of the holidays. A cast of 30, five location shoot days and original music helped keep us off Santa’s naughty list and the campaign is currently spreading Christmas cheer across three continents.