EMPIRE STAR MUSIC VIDEO
When the two highest rated shows on network television move to the same night, you need a promo as big as they are. FOX conceived of a first-of-its kind music video/promo and entrusted the campaign to IKA Collective. The casts of Empire and Star converged on the Empire sets in Chicago and legendary Hip Hop visionary Chris Robinson was brought on board to direct. The creative starts with the girls of Star recording a track in a studio. They dream of being transported to Leviticus, the Empire nightclub, where the two musical worlds combine in a huge, colorful spectacle. As the music reaches its crescendo, we return to the recording studio, where the STAR girls wonder if it really was a dream.