Equities First Holdings “Entrepreneur”
Makovsky turned to IKA to produce their first TV campaign for Equities First Holdings. Since the spot would air in the US and China, we needed a production approach that would work in both markets, without looking like an adaptation. This elegant creative required only new graphics and a voice over to economically create spots that appeared custom-tailored to each audience.
Director : Ian Karr
DP : Henry Adebonojo
Client : Makovsky Partners / EFH
Category : Commercials