/ Mattel “Barbie & Ken”


When Barbie and Ken split up, she got the house in Malibu and he got his surfboards. But these anatomically star-crossed lovers couldn’t stay apart for long. and Mattel turned to IKA Collective and the social media gurus at Attention USA to craft a digital campaign which asked the question…will she take him back?

The piece became a viral hit, millions of fans joined the conversation, and everyone of lived happily ever after.

Project Details

Director : Robbie Chafitz
Client : / Mattel
Category : Digital