Discovery Life
“Love Every Step”


How do you show the arc of a life in 60 seconds? Discovery gave us that challenge with this launch campaign for Discovery Life. We dare you not to cry.

The goal here was to create an anthem spot which didn’t just look like real life, but felt like real life. The promo took on a viral life of its own and is a Promax/BDA finalist for Best Image Campaign!

Grab a hankie and take a look.


Project Details

Director : Ian Karr
DP : Bill Winters
Client : Discovery Life
Date : 03/09/2014
Category : Promos
Address :