Category
Commercials & Promos


Creative Challenge:

Shoot launch promos for Fox’s epic new series, coordinating over 100 people in the cast and crew and creating a campaign worthy of Kevin Bacon’s return to network television. Achieving the look and feel of the creative required a large-scale industrial complex, a prison and an office but the one-day shooting schedule didn’t allow for company moves.

 

Creative Solution:

IKA Collective’s production team scoured the NYC area for a location that could accommodate the industrial look, but also provide enough space to build the prison and office sets. We discovered an abandoned grain elevator in Brooklyn which became the perfect backdrop for the industrial-themed “Footsteps” spot. Our art department transformed an adjacent dilapidated building into an office and a prison. During a single day of shooting, we produced four visually unique promos which premiered during the World Series and continue to air within Fox’s biggest shows.

Category
Commercials & Promos


Creative Challenge:

NatGeo Wild came to IKA with a tall task: take a dog, a miniature horse, a cat, a pot-bellied pig and Beth Stern and create a playful spoof on the iconic “help the animals” PSAs. The shoot needed to happen in one location on a single day, but the creative required several unique sets.  Add to this a menagerie of animals performing specific actions on cue (eating sushi from a fork, getting a manicure, lying still) and this promo could’ve been a zoo.

 

Creative Solution:

IKA Collective’s team found a production friendly location which could be staged and dressed to look like separate environments.  We started off our morning with a beauty lighting/sound set-up to capture Beth’s lines while she hand-fed a potbellied pig.  Cheerios were the hero of the day, inspiring the pig to snuggle up to Ms. Stern.

 

Wrapping the audio portion, our team hustled to art direct and pre-light several areas in the production loft.  We moved each animal and handler into their assigned area and shot moving tableaus of each.

 

The assembled footage was treated to blend the look and feel of the parodied PSA with a high-end glossy treatment that fit style of the show.  Warning: many animals and people were thoroughly entertained during the filming of this promo.

Category
Original Content


Creative Challenge
Tell unique stories about unique people and distribute them online, with an eye towards a broadcast deal.

 

Creative Solution
IKA Collective’s senior editor, Ronni Thomas produced a 10 episode series featuring some of the world’s little known curiosities. Creating compelling story lines about the exotic, the strange, the eccentric and the unique, this original series is buoyed by beautiful visuals and fascinating people. Fully utilizing IKA’s in-house capabilites, as well as an original soundtrack, Ronni and IKA Collective have created a web series that has landed on the front page of well known blogs like jezebel, boingboing, cynopsis and io9. A revenue-sharing deal was signed with AOL and several networks have expressed interest in the show.

Category
Digital Branded


Creative Challenge:
To celebrate the release of Lancome’s revolutionary eyelash curler, the company wanted to seed their Facebook Fanpage with four gorgeous  but yet authentic  looking “How-to-Videos.”    Four talent. Four looks. One day shoot.  The final videos had to be produced at a quality consistent with the biggest name in beauty, for an online budget.

 

Creative Solution:
IKA assembled a beauty A-team, cast the talent, designed a versatile set and shot the segments using two cameras on our in-house stage. Artful color correction was employed to polish the footage and we were able to create videos worthy of the Lancome brand at an online scale.

Category
Airline / Travel


Creative Challenge
Create a new safety video program for the world’s largest airline, which conveys the tone of the brand, meets FAA guidelines and can be delivered in 22 languages in less than 90 days. Yikes.

 

Creative Solution
This was huge. IKA Collective conceived, scripted and managed every step of the process including: casting, shooting on a live aircraft, editing, mixing and delivering 144 masters in 22 languages for 18 aircraft types & obtaining corporate and government approvals all within a 90 day production schedule.
And there’s more.
We also designed photo-realistic CGI sequences to depict evacuation procedures, built custom rigs to allow for camera moves within the aircraft cabin, shot pick-up shots on our green screen and composed an original update of United’s signature soundtrack, Rhapsody in Blue. Whew.

Category
Publishing


Creative Challenge
Tom Clancy’s first novel after a 7 year hiatus was a big event. Putnam Publishing needed a video trailer that would add to the excitement. With only the book jacket and a short synopsis of the story, they needed a trailer that would be up to Tom Clancy’s high standards, without breaking their budget.

 

Creative Solution
With only a 3-week lead time, IKA Collective wrote, designed and produced a spot that combined original elements from a location shoot as well as appropriate and impactful use of stock footage. We assembled a team that blended richly layered graphics, 3D, compositing and type to create visuals that perfectly matched the tone of the book. Completing the sound design and effects tracks in house kept the spot within budget while impressing the publisher, their celebrity author and uber-agent, Michael Ovitz.

Category
Digital Branded


Creative Challenge
IKA needed to create a promotional piece for the youtube and google Spacelab contest winners.

 

Creative Solution
IKA along with Across the Pond Productions in England put together a team to produce the video and showcase the contest winners.

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