Category
IKA Show Reel


IKA COLLECTIVE

We create ideas and transform them into clickable, likeable, shareable video content across all screens and platforms.  IKA is an award-winning collective of filmmakers, editors, writers, designers, and composers. For over 25 years, the most powerful brands have come to us to tell their stories, engage audiences, and get results.  Let’s tell your story.

Category
Promos


GOTHAM

Fox Networks

 

Creative Challenge

Warner Brothers and FOX teamed up to take on one of the most iconic cities of all time – GOTHAM.

Two distinct eye-popping launch promos needed to be shot with the entire Gotham cast on a single day.  Both promos had to emulate the unique stylized look and feel of the pilot  but the show’s sets had been dismantled and were no longer available to production.

 

 

Creative Solution

IKA set out to secure actual locations used in the pilot and recreated the look and feel of the show using props, set dressing and wardrobe from the show.  Permitting regulations and camera angles made traditional lighting difficult, so a helium filled light was floated above the alleyway to illuminate a key scene.  A neighboring Sanitation department garage was transformed into both a gritty warehouse and the Gotham Police precinct.  An already ambitious shoot schedule was disrupted by a nearby buidling fire, shutting down production for over an hour.  Taking advantage of thorough pre-procuction planning, IKA was able to quickly split the crew into two units; therefore allowing all the shots to be covered in a condensed period of time.  Animals, children, extras, fog and rain effects added  to the complexity of the shoot. in the end, the crew rose to the challenge and the final product was that much better for everyone’s efforts.

Category
Promos


Creative Challenge

FOX’s anticipated new Andy Samberg police comedy needed a promo on the air in less than a month.  The LA based show’s cast was all in NY and the show set was in storage.   IKA’s was tasked with finding a location that could be dressed to look identical to the set and sourcing a comedy director and crew that could emulate the show’s style.

 

Creative Solution

While scouring  NYC for locations that could be transformed into the Broolyn Nine-Nine set,  IKA went to work searching for the perfect director.   After viewing countless reels and interviewing a number of eligible directors, IKA presented FOX with their top choices.  Bruce Leddy was selected.   Working closely with the IKA team and FOX, Bruce and the art department transformed a vacant government building into an identical replica of the Brooklyn Nine-Nine set.    But now revised scripts had come in from the network and on first glance it looked like there were not enough hours in the day to shoot them all; especially with a cast that had hard outs.   Bruce and Ian Karr devised a plan in which they could split certain direction duties and run separate sets, simultaneously.  At the end of one 12 hour day, not only did the FOX walk away with all the scripts they wanted but ended up being able to cut a total of 12 spots out of the one day shoot.

Category
Promos


Creative Challenge

Investigation Discovery asked several creative houses to pitch ideas for their show about nightmare dates.  The concepts had to be fun, funny, slightly scary, and relatable.  They also had to easily translate to print and online campaigns.  IKA delivered ten unique concepts and won the pitch.  Now Investigation Discovery had a new problem….they liked all of our ideas, but could only shoot one!  We created a composite concept which involved multiple dates in different locations, each with unique looks. The production also had to incorporate an exterior shot, a stills shoot and the capturing of on-line assets…with no time or budget for a pre-light day.

 

Creative Solution

IKA located a single restaurant which could be dressed to look like multiple date locations and was also large enough to accommodate the stills shoot.   With all teams working closely together (motion, stills, on-line), IKA devised a shoot schedule which accommodated multiple combinations of sets and talent, while allowing stills to get all the assets they needed on an adjacent set-up.  The result was a memorable campaign that looked like it had been shot over a week. I. D. was also able to create a number of bonus :10 spots from the footage.

Category
Branded Entertainment


Mattel – Social Video Campaign

As part of an integrated campaign by Mattel for the product launch of its Sweet Talkin’ Ken doll, IKA produced video content for social media, including match.com, YouTube, FaceBook, and Twitter.

 

“What we love about the video is that it allowed us to showcase the realness of the relationship between Barbie and Ken.”

-Lauren Bruksch, Mattel Marketing Director on mashable.com

 

 

Category
Branded Entertainment


Creative Challenge:
With the release of Lancome’s revolutionary eyelash curler, the company wanted to seed their Facebook Fanpage with useful but gorgeous “How-to-Videos.”

 

Creative Solution:
IKA cast the talent, and designed a versatile set for our in-house stage. Four segments shot in one day, each with its own distinct look and four different on-air talent. Lancome quality videos, for an online video budget.

Category
Branded Entertainment


IKEA YouTube Series


This groundbreaking 2008 branded digital series by IKA Collective made the YouTube Top 10 and earned the coveted PR Week Campaign of the Year. The series followed Mark Malkoff’s adventures, living inside an IKEA store for a full week, sleeping in the bedroom display, and engaging Ikea staff and customers in his antics. IKA shot a new segment each day, edited it in the back of the IKEA stock room, and uploaded it to YouTube. The series instantly became a viral hit.

Category
Original Content


THE MOMMY SHOW

ULive – Scripps Online Network

 

Ilana Wiles interviews celebrities on The Mommy Show with the help of her children. Season One guests included Julianne Moore, Taye Diggs, Jim Gaffigan, Idina Menzel, Steve Schirripa, and Soleil Moon-Frye. The show has been renewed by Scripps for Season Two.

Category
Original Content


Creative Challenge
Tell unique stories about unique people and distribute them online, with an eye towards a broadcast deal.

 

Creative Solution
IKA Collective’s senior editor, Ronni Thomas produced a 10 episode series featuring some of the world’s little known curiosities. Creating compelling story lines about the exotic, the strange, the eccentric and the unique, this original series is buoyed by beautiful visuals and fascinating people. Fully utilizing IKA’s in-house capabilites, as well as an original soundtrack, Ronni and IKA Collective have created a web series that has landed on the front page of well known blogs like jezebel, boingboing, cynopsis and io9. A revenue-sharing deal was signed with AOL and several networks have expressed interest in the show.

Category
Creative & Production Services


Creative Challenge

Publishing house Berkley Books and ad agency Verso Advertising presented IKA Collective with a challenge. Best-selling author Laurell K. Hamilton was releasing”Affliction,” the twenty-third novel in her world-famous “Anita Blake: Vampire Hunter” series, and for the first time they wanted a spot told from the perspective of this famous literary creation. However, they did not want readers to actually see what she looked like. Also, the author wanted a trailer, not a book ad. One that had the cinematic feel of a horror thriller.

 

Creative Solution

After speaking with the author about exactly what Anita Blake would sound like, IKA auditioned hundreds of actresses from around the world to find the perfect talent for the character’s voice-over. To give the trailer the feel of a large-scale motion picture, it was decided that the spot would consist of dozens of individual video clips, all seen through the prism of television and the web. IKA then worked with special F/X teams to create a host of visual effects suitable for a book about a zombie plague, while their in-house graphics team created fake websites and social media platforms. The result is an exciting, and occasionally gory, book trailer that feels like it’s coming soon to a theater near you.

Category
Creative & Production Services


Creative Challenge
IKA needed to create a promotional piece for the youtube and google Spacelab contest winners.

 

Creative Solution
IKA along with Across the Pond Productions in England put together a team to produce the video and showcase the contest winners.

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