We believe that emerging technologies, most notably AI, help IKA better serve our clients. The biggest challenge in our industry is being able to communicate ideas so that everyone can visualize them. AI in the ideation phase is a quantum leap from 2-column scripts, storyboards and animatics. It allows for economical experimentation with different concepts, and once approved, a super-efficient shot list. The ease with which visuals can be described and shared will likely increase the efficiency and effectiveness of all projects, which is central to everything IKA is about. We’re leaning into these new capabilities and are excited to experience the evolution of storytelling with our creative partners.
The creative is 100% IKA. The execution is 100% AI.
IKA COLLECTIVE - BELIEVE IN US
With the advent of Google’s Veo3 and voice capabilities, and as lifelong fans of the paranormal, we made this in about 15 minutes to encourage our clients to “believe in us”. A good example of AI enabling us to work at the speed of thought!
2025 GREAT AMERICAN RESCUE BOWL
IKA Labs leveraged our experience with AI production on the 3rd annual Great American Rescue Bowl. The show was about 30% generative AI — and nobody lost a job. Our crew size remained the same as the two 2 prior years, but we were able to amp up production values and respond to notes and script changes more quickly. We were also finally able to realize our vision of creating “Big Game” parody commercials without breaking the budget.
SUPER BOWL PARODY “LOVE INVESTMENT FIRM”
Here’s one of the parody spots we created for the 2025 Great American Rescue Bowl. It starts like an investment company commercial, until we discover that it’s actually for pet adoption advocacy. Without IKA-I labs, this creative would’ve been too costly and complex to execute.
HENDRICK’S GIN “WILD SIDE”
This spot is a combination of AI generated imagery and voice modeling and is a real-world example of how AI can be used to create proofs-of-concept, pre-visualizations or scrapbooks.
PURINA SELECT+ “PETS WITH TASTE”
AI provides a solution to an otherwise complex production conundrum - how do you get animals to take direction? Here is a great example of using AI technology to achieve creative goals without bothering anyone’s pet kitten.
UTAH “PUT YOU IN UTAH”
Inspired by a trip to our IKA Utah offices, this spot utilizes the new character reference technology from Midjourney. This 100% AI spot was done entirely on a tray-table during the 4 hour flight back from Salt Lake. If the voice sounds familiar, that’s (not) Sam Elliot.
TINDER “ALIENATED LOVERS”
Here’s an AI spot which would have been impossible to produce without a huge CGI budget and months of time. Images were generated via MidJourney and animated via Haiper and RunwayML. It’s a good example of how AI removes all creative limitations.Who else would ever dream of mashing up Tinder and Alien?
IKA LABS “STRANGE PLANET” Web Series
Our shared love of Fortean and paranormal content gave rise to this series of short, “true” stories in the style of the BBC’s “Our Planet” series narrated by AI. Written and developed by the humans at IKA Collective, aided and assisted by AI technologies. Using AI gave us the ability to quickly conceptualize and execute, however, our love for and desire to tell these stories was the prime motivator.